In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous […]
Read More… from In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss offsite optimization for generative AI. You’ll learn how to rethink your offsite SEO strategy to effectively engage with AI models. Discover how to identify the crucial data sources that AI uses to inform its knowledge. You will understand why traditional SEO […]
Read More… from In-Ear Insights: Offsite Optimization for Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss data preparation for generative AI. You’ll learn why having high-quality data is the essential ingredient for getting valuable insights from AI tools. Discover how to ensure your data is clean, credible, and comprehensive, avoiding the pitfalls of ‘garbage in, garbage out’. […]
Read More… from In-Ear Insights: Data Preparation for Generative AI
INBOX INSIGHTS: Finding Joy in AI, Deep Research Prompting (2025-03-05) :: View in browser 
Take our new course, Mastering Prompt Engineering for Marketers! Finding Your Joy in Generative AI I’ve never been the person who gets excited about new tech just because it’s new tech. When everyone was raving about the latest shiny object, […]
Read More… from INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting
INBOX INSIGHTS: Finding Clarity, Dealing with Missing Data (2025-02-05) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! Finding Clarity When Everything Feels Overwhelming I’ve been waking up with a sense of dread every day for a few weeks. I know I’m not alone. A lot of us are struggling […]
Read More… from INBOX INSIGHTS, February 2, 2025: Finding Clarity, Dealing with Missing Data
INBOX INSIGHTS: Rooted In The Basics, Marketing Jobs Report (2025-01-08) :: View in browser 
Download our newly released 2025 Marketing Trends Report! Rooted: to Establish Deeply and Firmly I know a lot of people have New Year’s traditions. We at Trust Insights are not excluded from that. As Michael Scott said, “I’m not superstitious, […]
Read More… from INBOX INSIGHTS, January 8, 2025: Rooted In The Basics, Marketing Jobs Report
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss rapid scenario planning for your business with the help of generative AI. You discover methods for using generative AI to plan for multiple potential futures, equipping you to handle various situations. You learn to identify constants in your business, like revenue […]
Read More… from In-Ear Insights: Rapid Scenario Planning with Generative AI
INBOX INSIGHTS: Validating Ideas With User Stories, Everything Can Be Measured (11/13) :: View in browser 
Download our new free Generative AI for Image Generation Prompt Guide! Validate Marketing Ideas With User Stories Disclosure: Katie is traveling for MarketingProfs B2B Forum this week, and so we took the transcript from our workshop, extracted a […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your […]
Read More… from In-Ear Insights: AI Readiness at MarketingProfs B2B Forum
INBOX INSIGHTS: Take Care of Yourself, Emerging Trend Identification (11/6) :: View in browser Download our new free Generative AI for Image Generation Prompt Guide! Take Care of Yourself This Week This week in the United States is a hard one. We’ve been building toward this presidential election for months. As I […]
Notifications
Newsletter
Podcast
