This content was originally featured in the November 13th, 2024 newsletter found here: INBOX INSIGHTS, November 13, 2024: Validating Ideas With User Stories, Everything Can Be Measured Validate Marketing Ideas With User Stories Disclosure: Katie is traveling for MarketingProfs B2B Forum this week, and so we took the transcript from our workshop, extracted a relevant […]
INBOX INSIGHTS: Happy Holidays From Trust Insights! (12/18) :: View in browser ✅ Download our newly released 2025 Marketing Trends Report! Trust Insights’ Top-Performing Content for 2024 It’s the end of the year. This has been simultaneously the fastest and slowest year ever. I feel like January happened eight years ago, and at the same […]
Read More… from INBOX INSIGHTS, December 18, 2024: Happy Holidays From Trust Insights!
Welcome to the 12 Days of AI Use Cases! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust […]
Read More… from 12 Days of AI Use Cases Day 9: Quality Assurance
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your […]
Read More… from In-Ear Insights: AI Readiness at MarketingProfs B2B Forum
INBOX INSIGHTS: Digging Deep Into Problems, Marketing Hiring Demand (10/23) :: View in browser 🎨 Grab our new free Generative AI for Image Generation Prompt Guide! Are We Digging Deep Enough Into Our Problems? Are we digging deep enough into our problems? The answer is no. But wait. What about the 5Ps? I’m using that […]
This data was originally featured in the September 11, 2024 newsletter found here: INBOX INSIGHTS, September 11, 2024: Pro Tips for Events, AI Job Growth In this week’s Data Diaries, in celebration of the Marketing AI Conference, let’s take a look at a fascinating new dataset from the Center for Security and Emerging Technology at Georgetown […]
This content was originally featured in the July 31st, 2024 newsletter found here: INBOX INSIGHTS, July 31, 2024: AI Adoption, Hiring Industries In this week’s Data Diaries, let’s expand our look at the employment market. Usually we just look at open marketing positions to get a sense of how the marketing industry is doing, but […]
This content was originally featured in the January 31, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 31, 2024: NEW TECH DOESN’T SOLVE OLD PROBLEMS, FACT CHECKING DATA NEW TECHNOLOGY DOESN’T SOLVE OLD PROBLEMS New technology doesn’t solve old problems. It doesn’t. If anything, it exacerbates existing issues by adding complexity or masking underlying problems. If […]
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