This data was originally featured in the April 2nd, 2025 newsletter found here: INBOX INSIGHTS, April 2, 2025: Failing Up, AI Stability vs. Capability In this week’s Data Diaries, let’s talk about AI tool choice and software. One of the most common questions I’m asked at literally every event is what AI software an organization […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous […]
Read More… from In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?
INBOX INSIGHTS: Finding AI Wins, AI Use Case Formats (2025-02-19) :: View in browser 
Take our new course, Mastering Prompt Engineering for Marketers! Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and deadlines, […]
Read More… from INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats
This data was originally featured in the January 29th, 2025 newsletter found here: INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps In this week’s Data Diaries, let’s demystify something about AI models. A lot of people have spilled a lot of digital ink about the newest AI model, Deepseek, and their (justified) […]
This data was originally featured in the December 11th, 2024 newsletter found here: INBOX INSIGHTS, December 11, 2024: Organizational Health, AI Models In this week’s Data Diaries, let’s build on the 5P framework Katie reminded us of in the cold open. When it comes to AI tools, you have a bounty of choices; on the […]
This content was originally featured in the November 13th, 2024 newsletter found here: INBOX INSIGHTS, November 13, 2024: Validating Ideas With User Stories, Everything Can Be Measured Validate Marketing Ideas With User Stories Disclosure: Katie is traveling for MarketingProfs B2B Forum this week, and so we took the transcript from our workshop, extracted a relevant […]
INBOX INSIGHTS: Happy Holidays From Trust Insights! (12/18) :: View in browser 
Download our newly released 2025 Marketing Trends Report! Trust Insights’ Top-Performing Content for 2024 It’s the end of the year. This has been simultaneously the fastest and slowest year ever. I feel like January happened eight years ago, and at the same […]
Read More… from INBOX INSIGHTS, December 18, 2024: Happy Holidays From Trust Insights!
Welcome to the 12 Days of AI Use Cases! This week: Quality Assurance In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through […]
Read More… from 12 Days of AI Use Cases Day 9: Quality Assurance
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your […]
Read More… from In-Ear Insights: AI Readiness at MarketingProfs B2B Forum
INBOX INSIGHTS: Digging Deep Into Problems, Marketing Hiring Demand (10/23) :: View in browser 
Grab our new free Generative AI for Image Generation Prompt Guide! Are We Digging Deep Enough Into Our Problems? Are we digging deep enough into our problems? The answer is no. But wait. What about the 5Ps? I’m using that […]
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