In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance […]
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INBOX INSIGHTS: AI Integration Strategy Part 3, AI Data Privacy (2025-04-23) :: View in browser 
Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here on Substack. Approaching AI Integration Strategically – Part 3: Implementation I once sat through a painful meeting where […]
Read More… from INBOX INSIGHTS, April 23, 2025: AI Integration Strategy Part 3, AI Data Privacy
This content was originally featured in the March 5th, 2025 newsletter found here: INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting Finding Your Joy in Generative AI I’ve never been the person who gets excited about new tech just because it’s new tech. When everyone was raving about the latest shiny […]
This post was originally featured in the January 29th, 2025 newsletter found here: INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps Why Your AI Implementation Will Fail Unless You Prioritize People “We need to implement AI now—our competitors are leaving us behind.” That’s what a client told me last week. But when […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss deconstructing generative AI use cases. You will learn how to cut through the hype and understand how to truly use AI to solve real problems. You’ll discover a practical framework to break down complex AI initiatives into manageable steps. This episode […]
Read More… from In-Ear Insights: Deconstructing Generative AI Use Cases
INBOX INSIGHTS: Prioritizing People, AI Models vs Apps (2025-01-29) :: View in browser Pre-register for our new course, Mastering Prompt Engineering for Marketers! Why Your AI Implementation Will Fail Unless You Prioritize People “We need to implement AI now—our competitors are leaving us behind.” That’s what a client told me last week. But when […]
Read More… from INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps
This content was originally featured in the October 16th, 2024 newsletter found here: INBOX INSIGHTS, October 16, 2024: Do You Need to Be An AI Expert, Economic Indicators Part 3 Catch the replay of our recent talks! Katie’s MAICON talk, Managing the People who Manage AI Chris’ MAICON talk, The Future of AI is Open […]
This content was originally featured in the September 25th, 2024 newsletter found here: INBOX INSIGHTS, September 25, 2024: Surviving End of Year Planning, Measuring AI Brand Strength Do I Need to Be an AI Expert? The past few weeks, I’ve been talking about how to approach weaving AI into your end-of-year planning. And maybe you’re […]
This content was originally featured in the September 18th, 2024 newsletter found here: INBOX INSIGHTS, September 18, 2024: Overcoming AI Resistance, OpenAI o1 Model Catch the replay of our MAICON talks! Katie’s talk, Managing the People who Manage AI Chris’ talk, The Future of AI is Open How to Overcome Resistance to AI Integration in […]
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