So What 2024 Year In Review

So What? 2024 Year in Review of Marketing and AI Trends

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the most important marketing and AI trends of 2024. […]

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12 Days of AI Use Cases Day 5 Professional Development Learning

12 Days of AI Use Cases Day 5: Professional Development Learning

Welcome to the 12 Days of AI Use Cases! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust […]

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So What LinkedIn Algorithm Guide Walkthrough

So What? LinkedIn Algorithm Guide Walkthrough

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? Trust Insights weekly livestream, you’ll learn how the LinkedIn algorithm works. You’ll discover how to create content […]

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12 Days of AI Use Cases Day 2: Conference Call Transcription for Business Value

12 Days of AI Use Cases Day 2: Conference Call Transcription for Business Value

Welcome to the 12 Days of AI Use Cases! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust […]

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In-Ear Insights Digital Ghosts, AI Ethics, and Employment Agreements

In-Ear Insights: Digital Ghosts, AI Ethics, and Employment Agreements

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss your digital ghost. You will learn whether employers can put your digital ghost to work, the legal and ethical implications of employers using your digital assets, how to safeguard your digital likeness, and what you need to negotiate with your employer. […]

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So What Q4 2024 Large Language Model Comparison and Bakeoff

So What? Q4 2024 Large Language Model Comparison and Bakeoff

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the surprising performance of large language models in a […]

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In-Ear Insights AI Readiness at MarketingProfs B2B Forum

In-Ear Insights: AI Readiness at MarketingProfs B2B Forum

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your […]

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Economic Indicators Part 3

Economic Indicators Part 3

This data was originally featured in the October 16th, 2024 newsletter found here: INBOX INSIGHTS, October 16, 2024: Do You Need to Be An AI Expert, Economic Indicators Part 3 In this week’s Data Diaries, we’re wrapping up our three part series on economic indicators. In part 1, we talked about what economic indicators are. […]

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AI for Annual Planning

AI and Annual Planning

This content was originally featured in the October 9th, 2024 newsletter found here: INBOX INSIGHTS, October 9, 2024: AI and Annual Planning, Economic Indicators Part 2 Catch the replay of our recent talks! Katie’s MAICON talk, Managing the People who Manage AI Chris’ MAICON talk, The Future of AI is Open Chris’ INBOUND24 workshop, Building […]

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In-Ear Insights: Marketing Strategic Planning for Macro Trends in Uncertain Times

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing strategic planning in uncertain times. You’ll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors […]

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