In-Ear Insights Generative AI TRansformation vs. Optimization

In-Ear Insights: Generative AI Transformation vs. Optimization

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance […]

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Universal Analytics Data

Universal Analytics Data

This content was originally featured in the June 12th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 12, 2024: UNIVERSAL ANALYTICS DATA, PROCESSING UNSTRUCTURED SOCIAL DATA DO YOU NEED TO KEEP UNIVERSAL ANALYTICS DATA? In case you weren’t aware, your access to Universal Analytics (UA) data is being cut on July 1, 2024. To that, your UA property […]

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So What header image

So What? How To Migrate Your Universal Analytics

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we walk through user stories for why you should migrate your Universal Analytics data and different […]

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