Saw a graphic or a framework in one of our slides and want to grab just that information? We’re publishing some of the most-requested ideas here.
Instant Insights
Instant Insights: The 5P Framework
You have a lot of decisions you need to make about moving your marketing and you business forward. Are you confident that you're involving the right people, selecting the right solutions? How do you organize all of the requirements without having to spend endless hours in meetings, buried in documentation that no one will read?...
Instant Insights: The Trust Insights RAPPEL AI Prompt Framework
Instant Insights: The Trust Insights RAPPEL AI Prompt Framework Large language and multimodal models that power services like ChatGPT, Google Gemini, Anthropic Claude, and many others get better at understanding our intent every day, but there are still ways to dramatically improve their performance. To get the most out of these models, use the Trust...
Instant Insights: The Trust Insights RACE AI Framework
Instant Insights: The Trust Insights RACE AI Framework Based on the extensive documentation provided by large language model (LLM) companies and how LLMs are constructed, these are the principal components prompts should have for maximum effectiveness: Role, Action, Context, Execute, or RACE. This is the Trust Insights RACE AI Framework. In general, longer, more detailed...
Instant Insights: The Trust Insights RAFT Responsible AI Framework
Instant Insights: The Trust Insights RAFT Responsible AI Framework Responsible AI is more than a buzzword; it’s a business imperative. The Trust Insights RAFT framework helps leaders in organizations of any size and individual users of AI mitigate risk and build AI systems that drive ROI and build trust. Click to download the PDF, no...
Instant Insights: The Trust Insights PARE AI Framework
Instant Insights: The Trust Insights PARE AI Framework Large language and multimodal models that power services like ChatGPT, Google Gemini, Anthropic Claude, and many others get better at understanding our intent every day, but there are still ways to dramatically improve their performance. To get the most out of these models, use the Trust Insights...
Instant Insights: The TRIPS Framework for AI Outsourcing
Instant Insights: The TRIPS Framework for AI Outsourcing If we think of AI as just another outsourcing partner, deciding what to outsource becomes significantly easier. The Trust Insights TRIPS AI framework gives you five criteria to score every task you currently do. Click here to download a copy of the PDF, no registration required! Want...
Insights Imediatos: A Estrutura PACE para IA [BR-PT]
Insights Imediatos: A Estrutura PACE para IA Com base em toda a documentação das empresas de modelos de linguagem gigantes (LLMs) e em como eles são feitos, esses são os principais ingredientes para ter prompts super eficientes: Papel, Ação, Contexto e Executar, ou, resumindo, RACE. Normalmente, prompts mais longos e detalhados funcionam melhor; modelos modernos...
Ideas al Instante: El Marco RACE para la IA [ES]
Ideas al Instante: El Marco RACE para la IA Con base en la documentación de las empresas que desarrollan modelos de lenguaje grande (LLM) y cómo se crean, estos son los componentes clave para que tus prompts sean efectivos: Rol, Acción, Contexto, Ejecutar, o RACE. En general, mientras más largo y detallado sea el prompt,...
Insights Imediatos: Framework PARE para IA [BR-PT]
Insights Imediatos: Framework PARE para IA Os modelos de linguagem gigantes e multimodais que alimentam serviços como ChatGPT, Google Gemini, Anthropic Claude e muitos outros estão ficando cada vez melhores em entender o que a gente quer, mas ainda tem como turbinar o desempenho deles. Para aproveitar ao máximo esses modelos, use o Framework PARE...
Ideas al Instante: El Marco PARE para la IA [ES]
Ideas al Instante: El Marco PARE para la IA Las herramientas de lenguaje y modelos multimodales que impulsan servicios como ChatGPT, Google Gemini, Anthropic Claude, y muchos otros, cada vez entienden mejor lo que queremos, pero aún podemos ayudarles a ser más precisos. Para sacarle el máximo provecho a estas herramientas, usa el Marco PARE...
Insights Imediatos: O Framework TRIPS para Terceirizar com IA [BR-PT]
Insights Imediatos: O Framework TRIPS para Terceirizar com IA Se a gente pensar na IA como mais um parceiro para terceirização, fica bem mais fácil decidir o que terceirizar. O framework TRIPS para IA te dá cinco critérios para avaliar cada tarefa que você faz hoje. Clique para baixar o PDF, sem necessidade de cadastro....
Ideas al Instante: El Marco TRIPS para Externalizar Tareas con IA [ES]
Ideas al Instante: El Marco TRIPS para Externalizar Tareas con IA Si vemos a la IA como un socio más para externalizar tareas, decidir qué externalizar se vuelve mucho más fácil. El marco TRIPS para IA te da cinco criterios para evaluar cada tarea que realizas actualmente. Descarga el PDF gratis, ¡sin necesidad de registrarte!...
Instant Insights: The Beginner’s Generative AI Starter Kit
One of the most common questions we’re asked is what tools a beginner to generative AI should start with. While this is an ever-changing answer, we’ve put together the most basic, foundational tools that everyone should have in their AI toolbox, based on the general task you’re trying to accomplish: Click to download the PDF,...
Instant Insights: The Video-First Transmedia Content Framework
There’s no question that marketing is hungrier for content than ever before, but generating content at scale can be a daunting task. Fortunately, if you follow the Video-First Transmedia Content Framework, one piece of video can become many, many pieces of content. Originally coined by friend and colleague Todd Defren in 2008 as part of...
Instant Insights: The AI-Powered SEO Process
With Google’s pronouncement that it would use its most advanced AI-created language models to improve searchers’ experiences, the ability to use AI for SEO has never been more important. SEO as we used to do it should be retired. The old way of starting with simple keyword lists and optimizing pages for keywords is effectively...
Instant Insights: The AI/Machine Learning Lifecycle
AI and machine learning projects are no different than any other form of technology project, in that they require governance, clearly defined processes, and accountability throughout the project. The easiest way to think about approaching an AI new project is to follow the machine learning lifecycle. Here’s the machine learning lifecycle we use for every...
Instant Insights: The Media/Agency Landscape
"There are a million PR people for every journalist out there!" is a common cry of lament in the world of agencies and publishing. What does the data say? In this Instant Insight, learn how many people each type of publishing company and agency employs, and find out just how many people work in media....
Instant Insights: Types of Problems Machine Learning/AI Solves
What kinds of problems is machine learning and AI best suited to solve? To help define your analytics approach, use this 2x2 matrix to identify the kind of problem you've got, from a data perspective, and then select approaches based on that problem type. Click this link to download a full-size PDF of this chart....
Instant Insights: The 7D Product Marketing Launch Framework
Launching a product successfully doesn’t happen by accident. Instead, success is developed and repeated through a clearly-defined process of bringing a product from idea to iteration, in a framework we call the 7Ds. Use this framework to help generate consistent success in your product marketing. Click here to download the large PDF version, 153 KB...
Instant Insights: The STEM Marketing Strategic Framework
In business, few words are so misunderstood as strategy. What does it mean? How do we differentiate among strategy, tactics, and execution? Our STEM marketing strategic framework helps clear up confusion and provide easy to understand definitions for marketers at any level of an organization. Click here to download the large PDF version, 318 KB...
Instant Insights: The Journey to AI
Artificial intelligence isn’t just a magic wand that we wave at our problems to solve them instantly. Effective, sustainable use of AI within an organization requires companies to embark on a journey towards the use of AI. Below is the journey, from bottom to top, that an organization must take to fully realize the power...
Instant Insights: 9C Community Management Framework
Community is the new content, it’s said, and a community which supports you is the best defense against everything from reputation crises to economic downturns. How do you create a valuable community? Use the Trust Insights 9C Community Management Framework: Content: a vibrant community needs valuable content provided on a regular, frequent basis so that...
Instant Insights: The 6C Data Quality Framework
What is Data Quality? Data that is Clean, Complete, Comprehensive, Chosen, Credible, and Calculable. Why is data quality important? High-quality data is the foundation of all digital businesses. With Generative AI being integrated into many businesses and teams, Data Quality is even more essential. From service to sales to analytics, in industries from healthcare to...
Instant Insights: Traditional News Volume By Year
One of the key problems in modern marketing is the amount of data created every day. In 2019, it’s estimated we will, as a civilization, create 35 zettabytes of data, a mind-boggling number. To give just a tiny sense of how much and how fast we create data, Trust Insights analyzed the Google News database...
Instant Insights: MarTech Governance Framework (ISO 38500-2015 Standard)
While it’s commonly cited that the CMO is spending more on IT than the CIO, very little has been done to bring marketing into corporate alignment with governance compared to IT. As a result, marketing technology is a mess at many companies with no clear processes or standards for managing vendors, infrastructure, processes, or people....
Instant Insights: The Data Science Lifecycle
Proper management of data for analysis, training for machine learning, and insight extraction for business impact isn’t haphazard or random. Working with data has a clear, defined process that adheres to the scientific method - hence the name, data science - and companies who want to make the most of their data must adhere to...
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