Inbound marketing has gone from hype to the trough of despair and is now firmly on the plateau of productivity.

Marketers of all stripes now incorporate multiple inbound and outbound digital channels, from social to SEO to email to ads as part of their digital marketing mix. What’s more, inbound marketing is one of the richest troves of data available to marketers, replete with real language, preferences, and information about the audience.

In this session, learn how to use the data you already have to make data-driven predictions with specificity and accuracy to inform your inbound marketing strategy.

Key Takeaways

• Learn what predictive analytics is
• See why predictive analytics is important to digital marketers
• Discover how to get started with predictive analytics

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