Stop Falling Behind Your Competitors Who Are Already Using AI

Is your organization struggling to demonstrate clear ROI from your marketing efforts? Are you drowning in data but lacking actionable insights? Are you watching competitors adopt AI while your team struggles to keep up with rapidly changing technology?

The AI revolution isn’t coming. It’s already here. And every day your organization isn’t leveraging it strategically means lost efficiency, missed opportunities, and diminishing competitive advantage.

The Trust Insights Half-Day Generative AI Workshop

A hands-on, results-focused workshop that transforms generative AI from a “shiny object” into a practical business tool that immediately saves you time, saves you money, or makes you money.

Led by world-renowned AI expert Christopher S. Penn, Chief Data Scientist at Trust Insights and eight-time IBM Champion in Data and AI.

What Makes This Workshop Different?

This isn’t a theoretical discussion or basic introduction. You’ll walk away with tangible takeaways you can implement immediately when you return to your desk. We focus on your specific business challenges and use cases, tailored to your industry and organization.

What You’ll Learn

• Generative AI Fundamentals — Understand what generative AI is and how it’s already transforming businesses like yours
• Privacy & Security Assessment — Learn which AI tools protect your company’s proprietary information and which expose you to risk
• Advanced Prompt Engineering — Master the Trust Insights prompting frameworks to get optimal results from any AI system
• Tool Selection Framework — Identify which AI tools integrate best with your existing infrastructure and meet your specific requirements
• Strategic Implementation Guidance — Learn when to use AI, when not to use AI, and the implications for your organization and team members
• The 6 Critical Use Cases — Discover the seven major applications of generative AI and how to apply them to your specific business challenges
• Competitive Protection — Implement best practices to mitigate AI’s impact on your marketing website, technical infrastructure, and branding efforts
• Custom Workshop Time — Submit your specific use cases in advance, and we’ll build customized demos for your most upvoted scenarios

Workshop Format

3-Hour Immersive Experience:

1. First Hour: Comprehensive overview of generative AI fundamentals, tools, and frameworks
2. Second Hour: Customized demonstrations of your team’s submitted use cases
3. Third Hour: Open town hall and Q&A session where your team can explore cross-departmental applications

Available virtually or on-site (on-site strongly recommended for maximum engagement and hands-on learning)

Real Results from Real Clients

“Occasionally, you come across people in your professional life that exceed your expectations with their humanity, professionalism, humor and…knowledge and insights on the subject matter they speak to. You are one such person! Your content was definitely one of the most talked about elements of the entire 2-day event. You really hit it out of the park!”

— Darren R.

“Not only were you the highest rated presenter we have ever had for a sales and marketing workshop, but based on our survey feedback, you are looking to be the highest rated presenter we have ever had for a spring meeting. The content you delivered to our members was absolutely spot on. A number of attendees commented to me as to how timely and relevant your presentations were, especially the hands-on component.”

— Clark M.

“Your was the most insightful, actionable, inspirational talk of the conference. You presented complex information with ease and humor. You are magic.”

— Michele

About Your Instructor

Christopher S. Penn is the Co-Founder and Chief Data Scientist at Trust Insights, a renowned thought leader and right-time IBM Champion in Data and AI. He specializes in artificial intelligence, machine learning, and data-driven marketing, helping organizations translate complex data into clear, actionable strategies that drive measurable results.

As a prolific author and speaker, Christopher has helped countless organizations navigate the complexities of the modern marketing landscape, using data to unlock new opportunities for growth and innovation.

Prerequisites:

• Participants should bring laptops 
• Access to one or more generative AI tools (ChatGPT, Claude, Google Gemini) 

Don’t Let Your Competitors Win the AI Race

While you’re deliberating, your competitors are implementing. Every day without a strategic AI implementation means:

• Lost Efficiency: Hours of human time spent on tasks AI could complete in minutes 
• Decreased Competitiveness: Falling behind organizations already leveraging AI 
• Missed Opportunities: Failing to extract actionable insights from your data

Ready to Transform Your Business with AI?

Contact us today to discuss how a Trust Insights Generative AI Workshop can be customized for your organization’s specific needs.