In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows. Each show offers video, audio, and a transcript so you can enjoy it in the format that works best for you.
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Recent Episodes of In-Ear Insights
- {PODCAST} In-Ear Insights: Data-Driven Marketing TacticsIn this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a practical use for attribution analysis when it comes to making very ...
- {PODCAST} In-Ear Insights: 2021 Marketing ChallengesIn this episode of In-Ear Insights, Katie and Chris tackle the challenges you’ve listed in our quarterly survey, especially around scaling your marketing, lead generation, and dealing with incredible uncertainty. How do we scale? How do we generate more leads? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen ...
- {PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution AnalysisIn this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of ...
- {PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have AnswersIn this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what your options are, and what might have gone wrong that led to the situation. If you’ve ...
- {PODCAST} In-Ear Insights: 2021 Marketing TrendsIn this week’s In-Ear Insights, Katie and Chris discuss upcoming 2021 marketing trends. It’s that time of year when everyone’s pontificating on what’s next in marketing. Listen in as we discuss: – Analytics infrastructure – Agile marketing – Private social media communities – Customer data privacy and sales – Value exchange Watch the video here: Can’t see anything? Watch it on YouTube ...
- {PODCAST} In-Ear Insights: Avoiding Data-Driven Marketing TrapsIn this episode of In-Ear Insights, Katie and Chris dig into this key question: is there such a thing as being too data-driven? “I’m not sure if you and I have discussed this in the past but it’s been on my mind a lot lately, and I’m not sure if there’s formal thought around this: Being TOO ...
- {PODCAST} In-Ear Insights: 2020 Instagram TV and Instagram Feed Engagement StatsIn this episode of In-Ear Insights, Katie and Chris discuss the latest findings on Instagram engagement rates, especially for Instagram TV. You’ll learn: How brands fared in 2020 with a global pandemic and multiple, conflicting crises How influencers fared and whether influencers still as powerful What you should do with your social media monitoring strategy in 2021 Watch and ...
- {PODCAST} In-Ear Insights: Consumer Data DetectivesIn this week’s In-Ear Insights, Katie and Chris discuss a recent consumer data experience with one vendor sharing data to another vendor without the consumer’s active consent. In this show, you’ll learn what active consent is (and why it matters), how to track down the likely vectors of data sharing, and how marketers should think ...
- {PODCAST} In-Ear Insights: Planning a Google Analytics 4 MigrationIn this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. Watch the video here: Can’t see anything? Watch it ...
- {PODCAST} In-Ear Insights: Convenience MarketingIn this episode of In-Ear Insights, Katie and Chris discuss the balance companies must find between cost and time. When should you outsource products, services, data sources, or analytics? Tune in to find out. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Need help with your ...
- {PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech ArroganceIn this week’s In-Ear Insights, Katie and Chris discuss shiny object syndrome, blind spots in your marketing technology (especially around AI and machine learning) and how arrogance can lead to substantial technical problems in your tech stack and company culture. How can you avoid pitfalls and blind spots? How do you manage AI and machine ...
- {PODCAST} In-Ear Insights: Rapid Response MarketingIn this week’s In-Ear Insights, Katie and Chris examine rapid response marketing. How do you react when a major event happens in your market on a very short timeframe? We look at Amazon Prime Day 2020 and how marketers must react on a significant marketing activity in just two weeks. Will marketers make it work? ...
- {PODCAST} In-Ear Insights: Good and Bad SurveysIn this episode of In-Ear Insights, Katie and Chris talk surveying: the good, the bad, the Buzzfeed. Instead of selecting random photos to tell you which Game of Thrones character you are, how do you build credible market research? What are the major biases that will sneak into your research if you’re not careful and ...
- {PODCAST} In-Ear Insights: Marketing Planning for 2021In this episode of In-Ear Insights, Katie and Chris tackle the task of planning your marketing strategy for 2021. For good or ill, companies are beginning to set marketing strategy and marketing objectives for the year ahead. In an age of complete uncertainty, how do we build a reasonable marketing plan for the year ahead? ...
- {PODCAST} In-Ear Insights: Leadership Models and RolesIn this episode of In-Ear Insights, Katie and Chris discuss leadership: what is it, what models exist for it, and how should we think about it? We discuss the different types of power and what balance we should be seeking while in leadership roles. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to ...
- {PODCAST} In-Ear Insights: Why Consumer Recommendation Engines FailIn this episode of In-Ear Insights, Chris and special guest John Wall discuss the state of consumer recommendation engines. Why are recommendations so narrow and ineffective many times? What could we do to improve them beyond what we get now? Listen in as we discuss limitations of computational power, algorithm choice, and more. Watch the video ...
- {PODCAST} In-Ear Insights: Evaluating New TechnologiesBased on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how do we evaluate it? How should we assess whether it’s right for us, whether it makes sense to pursue it? What ...
- {PODCAST} In-Ear Insights: Audience Demographics and Market ResearchIn this episode of In-Ear Insights (the @TrustInsights podcast), Katie and Chris discuss generation gaps, audience demographics, and what to do when your analytics indicates you’ve got the wrong audience. How do you conduct market research and then pivot based on the results? Tune in now to find out. Watch the video here: Listen to the audio ...
- {PODCAST} In-Ear Insights: Data-Driven Decisions and Social GoodIn this week’s In-Ear Insights, Katie and Chris look at the upcoming release of hate crime data analysis and broader implications. When data collection is flawed or missing, how do you still make decisions? What do you do when you have to do something because lives are on the line, but you lack enough data? ...
- {PODCAST} In-Ear Insights: Transparency in Research and DataIn this week’s In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact without verifying those facts or inspecting the methodology behind a piece of data. They also ...
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