In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows. Each show offers video, audio, and a transcript so you can enjoy it in the format that works best for you.
Listen to In-Ear Insights on Google Podcasts »
Listen to In-Ear Insights on Apple Podcasts »
Listen to In-Ear Insights on Amazon Music »
Listen to In-Ear Insights on Spotify »
Listen to In-Ear Insights on YouTube »
Voice Assistants
Simply yell out to the air:
- Hey Siri, play the In Ear Insights podcast
- Alexa, play the podcast In Ear Insights
- Hey Google, play the podcast In Ear Insights
Of course, this assumes you have a compatible device installed and listening. If you don’t, you’re, uh, just yelling out loud.
Subscribe directly via the RSS feed below:
https://www.trustinsights.ai/podcast
Recent Episodes of In-Ear Insights
- {PODCAST} In-Ear Insights: Agile Marketing Technology DeploymentIn this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scott onto something, or is it a bad fit for an analogy? As discussed, here’s ...
- {PODCAST} In-Ear Insights: Instagram Analytics and Impact on InfluencersIn this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is Facebook, Instagram’s parent company, doing this? (hint: money) Listen to the episode ...
- {PODCAST} In-Ear Insights: Uses of AI in Direct MarketingIn this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you’d like to catch the video, it’s available here. Listen to the audio here: Download the MP3 audio here. Need help with your company’s data ...
- {PODCAST} In-Ear Insights: Private Social Media and Influencer MarketingIn this episode of In-Ear Insights, join Katie and Chris as they debate the future of influencer marketing in a world where conversations and communities are private. If a tree falls on a Kardashian but no one likes or comments in public, did it really happen? How should marketers be thinking about influencer marketing as ...
- What Predicts Podcast Episode Popularity?One of the great benefits of having both partners and co-hosts of Marketing Over Coffee as Trust Insights team members is that we have access to a 12-year-long dataset of podcast performance, one of the longest-running consistent podcasts in the world. This tenure should allow us to predict podcast episode popularity. Now, we will not ...
- {PODCAST} In-Ear Insights: Brand Strategy and Brand MeasurementIn this episode of In-Ear Insights, Katie and Chris talk about the power of brand. What is brand strategy? How do we effectively measure our brand marketing? Listen in to learn the difference between a branded house and a house of brands, how to think about brand strategy, and what the most important brand measurement ...
- {PODCAST} In-Ear Insights: The Great Instagram Hashtag DebateIn today’s episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the Trust Insights study on the impact of hashtags. Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how much nuance is in the data. Are there exceptions to the rule? If so, ...
- {PODCAST} In-Ear Insights: Learning, Training, and Professional DevelopmentIn this week’s In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly changing? Listen to the audio here: Download the MP3 audio here. Need help with your company’s data ...
- {PODCAST} In-Ear Insights: Customer Experience AnalyticsIn this episode, Katie and Chris review the field of customer experience analytics. What are customer experience analytics, and what comprises their components? From simple data points like returning users to the website to Net Promoter Scores, join them on a walk through the customer journey and how to measure it at every step. Listen to ...
- {PODCAST} In-Ear Insights: AI for MarketersIn this week’s In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they discuss the release of Chris’ latest book, AI for Marketers (Second Edition). Learn what’s in the book, which jobs will be taken by robots, and how to set up your career for success. Also learn why social media is in mortal ...
- {PODCAST} In-Ear Insights: How AI Will Change Marketing, from MinneFRAMA 2018In this audio recording from the MinneAnalytics MinneFRAMA finance conference, listen as Trust Insights co-founder delivers a technical talk on the applications of AI for marketing. Watch the talk here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening ...
- {PODCAST} In-Ear Insights: What Marketers Need to Know About Google Search ConsoleIn this episode of In-Ear Insights, Katie and Chris dig into the most-overlooked digital analytics tool at most companies: Google Search Console. They dig into what it is, what analytics it offers, how to use the data, what conclusions to draw from it, and why Google Search Console should be on the bookmarks bar of ...
- {PODCAST} In-Ear Insights: YouTube Influencers and Influencer MarketingIn this episode of In-Ear Insights, influencer marketing will be hot this year, and few channels have as much long-term sway as YouTube. Part television, part search engine, YouTube is the undisputed heavyweight of free video (Netflix for the fully paid side). What should companies be looking for on YouTube when it comes to influencers? ...
- {PODCAST} In-Ear Insights: AI and AnalyticsIn this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there’s plenty of room for improvement. Tune in as we explore AI and how it’s ...
- {PODCAST} In-Ear Insights: Why is B2B Marketing So Stale?At the most recent MarketingProfs B2B Forum, cofounders Katie Robbert and Christopher Penn noted alarming similarities in the claims, creative, and efforts of many B2B marketing vendors. Why is B2B marketing so stale? Why is it stuck in such a rut of whitepaper, webinar, and email? Shouldn’t there be more to it? Listen in as ...
- {PODCAST} In-Ear Insights: Influencer MarketingIn this episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they wade through the murky waters of influencer marketing. What responsibilities does an influencer have? What responsibilities does a company have? What’s working today in modern influencer marketing? Tune in as we cover employee advocacy, how much influencers are being paid, ...
- {PODCAST} In-Ear Insights: Tackling Diversity, Sexism, and TechnologyIn a recent survey of CMOs by IDG, one of the concerns expressed by top CMOs is the number of women leaving the technology field due to bias, discrimination, and sexism. CEO Katie Robbert and co-founder Christopher Penn tackle what companies are doing, what they should or could be doing, and how people at any ...
- {PODCAST} In-Ear Insights: AI and the Future of Content MarketingIn today’s episode of In-Ear Insights, listen in to co-founder Christopher Penn’s talk at this year’s Content Marketing World conference. In this episode, Chris walks through AI and the future of content marketing. Chris covers what AI is in use for content marketing today, examples of how it’s making a difference, and what to expect ...
- {PODCAST} In-Ear Insights: Predictive Analytics at INBOUND18In today’s episode of In-Ear Insights, listen in to CEO Katie Robbert’s talk at this year’s INBOUND18 conference. Katie covers the spectrum of predictive analytics – what it is, why it matters, and how to get started. Enjoy the talk, and if you have questions about it, please visit www.TrustInsights.AI to ask her. If you’d like ...
- {PODCAST} In-Ear Insights: What Are The Skills of a Data Scientist?In this episode of In-Ear Insights, listen as co-founders Katie Robbert and Christopher Penn discuss the skills of a modern data scientist. What should a modern data scientist be able to do? Who is cut out to be a data scientist? What are the foundational skills people should learn who want to pursue data science? Tune in now! Machine-Generated ...
Newsletter
Podcast
