In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows. Each show offers video, audio, and a transcript so you can enjoy it in the format that works best for you.

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Recent Episodes of In-Ear Insights

• In-Ear Insights: Generative AI Data Management Best Practices
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI data management best practices and how to leverage qualitative data for content marketing. You will learn how to extract valuable customer questions from various sources like webinars and forums using AI. Discover effective methods to prioritize this wealth of ...
• So What? The Future of AI Podcasting: Trends and Predictions
  So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how AI podcasting will change the way you think about audio and video. ...
• In-Ear Insights: How to Use Generative AI in Sales
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the challenge of using generative AI in sales, both B2B and B2C. Discover how generative AI helps you analyze customer data and identify pain points to improve your selling approach. Learn how this technology can bridge the gap between sales, marketing, ...
• So What? AI Podcast Growth: Unlock Your Show’s Potential
  So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI to achieve substantial podcast growth. Discover how to leverage ...
• In-Ear Insights: Generative AI and Professional Development
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI and professional development, the importance of subject matter expertise when using AI for marketing tasks, such as analyzing backlink data. You’ll learn why relying solely on AI-generated insights without understanding the underlying data can be risky. Katie and Chris ...
• So What? AI Podcast Editing: Level Up Your Workflow
  So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI podcast editing techniques to enhance your workflow and take your ...
• In-Ear Insights: How to Spot AI Snake Oil Salesmen
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to spot an AI snake oil salesman, a vital skill in today’s hype-filled environment. Learn the questions to ask that reveal true expertise and understand the hallmarks of genuine AI knowledge. Discover the red flags to watch out for so ...
• In-Ear Insights: How to Help Marketers Adopt Agile and Prompt Engineering
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris explore the human side of how to adopt Agile and prompt engineering. Learn how to build trust within your team and address anxieties surrounding AI and automation. Discover strategies for fostering open communication and encouraging ownership among team members, even those hesitant ...
• In-Ear Insights: How to Apply Agile Prompt Engineering
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using Agile principles for prompt engineering – agile prompt engineering. You will learn the importance of process development and project management when working with large language models (LLMs) like ChatGPT. Discover how to use the 5 P’s framework and the RACE ...
• In-Ear Insights: Prompt Engineering 101
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris provide a practical guide to prompt engineering, prompt engineering 101. Learn how to approach prompt creation like software development, starting with thorough requirements gathering using the 5 P’s framework. Discover the power of the RACE framework (Role, Action, Context, Execute) for crafting ...
• In-Ear Insights: Introduction to Agile Marketing
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris delve into the world of Agile methodology. You will gain a clear understanding of Agile principles and how they compare to traditional waterfall project management. Discover the benefits of Agile for marketing, including increased flexibility, customer-centricity, and the ability to adapt to ...
• In-Ear Insights: What Are AI Ethics?
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the complex and critical topic of AI ethics. You will explore the fundamental principles of ethics and how they apply to the development and use of artificial intelligence. Discover the importance of transparency, accountability, and minimizing harm when working with AI ...
• In-Ear Insights: How to Build an AI Strategy
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to build an AI strategy. Discover why focusing on AI as a strategy is misguided and what you should do instead to achieve meaningful business outcomes. You’ll learn how to identify the actual problems you need to solve and how ...
• In-Ear Insights: Prompt Development Life Cycle
  In this week’s In-Ear Insights, Katie and Chris discuss how the software development life cycle (SDLC) applies to prompt engineering in generative AI, why the prompt development life cycle (or prompt engineering life cycle) is a good idea, and a real-life application of it. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to ...
• In-Ear Insights: 4 Power Questions to Ask Generative AI Language Models
  In this week’s In-Ear Insights, Katie and Chris review the new Trust Insights PARE Framework and 4 power questions to ask generative AI language models when you’re working with them. These four questions will dramatically improve the performance of generative AI. Get the free download, no strings attached, at: https://www.trustinsights.ai/powerquestions Watch the video here: Can’t see anything? Watch ...
• In-Ear Insights: Generative AI Limitations in Marketing
  In this week’s In-Ear Insights, Chris and Katie discuss generative AI limitations in marketing and why focusing on generative AI might not be the answer to your woes. You’ll learn the best ways to analyze your data to find the true cause of the problem and get actionable steps to turn things around. Watch the video ...
• In-Ear Insights: Predictive Analytics and Reducing Churn
  In this week’s In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the ...
• In-Ear Insights: Lessons Learned from Social Media Marketing World 2024
  In this week’s In-Ear Insights, Katie and Chris reflect on lessons learned from Social Media Marketing World 2024. With generative AI taking center stage both literally and figuratively, what does that mean for social media marketers? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download ...
• In-Ear Insights: Predictive Analytics If You’re Data-Poor
  In this week’s In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you’re data-poor. What data is available to forecast and work with? How do you create data when you don’t have it, and what strategic advantage might this confer? Tune in to find out! Watch the ...
• In-Ear Insights: Generative AI Impact on Search Engine Marketing
  In this week’s In-Ear Insights, Katie and Chris discuss generative AI impact on search engine marketing. What is​ the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search? Tune in to find out, and what steps you should take to prepare for the future. Watch the video here: Can’t see ...

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