In this talk first delivered at the Agorapulse Social Success Summit, Trust Insights Chief Data Scientist Christopher Penn will walk you through:

• What predictive analytics is and isn’t
• Why predictive analytics will eliminate the last minute “what should we post on social today/this week?” crunch that plagues marketing teams
• How predictive analytics works, with real examples and demos, and what a sample 2020 social plan will look like, by week, for the entire year

Fill out the short form below to watch the session, listen to the audio, download the slides, and read the transcript.