Our webinars help you dig deep into problems you’re having with data, analytics, AI, and more. Watch our webinars at your leisure, as they’re on-demand:
Content Attribution: The Missing Piece of Content Marketing Excellence
Almost every digital marketer is familiar with channel attribution. We use tools like Google Analytics, Hubspot, and Salesforce to tell us what channels are working. But this doesn't answer a key, critical question: what CONTENT is working? In this brand new, never-before-seen talk, TrustInsights.ai Chief Data Scientist Christopher Penn walks you through a different kind...
The Future of AI is Open : MAICON 2024 Christopher Penn Talk
In this talk from MAICON 2024, we're diving into the world of open AI models. You'll learn the ins and outs of open AI, exploring the key differences from closed models like ChatGPT. Discover eight compelling reasons why open AI might be the right choice for you, from data privacy to cost savings. Tune in...
Managing the People Who Manage AI : Katie Robbert at MAICON 2024
In the face of AI's growing influence in the workplace, leaders must pivot from traditional management to fostering informed decision-making within their teams. "Managing the People who Manage AI," led by Katie Robbert, CEO of Trust Insights, emphasizes the critical role of the 5P framework—Purpose, People, Process, Platform, and Performance—in empowering teams to navigate the...
Building the Data-Driven, AI-Powered Customer Journey Map : INBOUND 2024
In this Deep Dive talk by Trust Insights Chief Data Scientist Christopher Penn at INBOUND 2024, you'll discover a powerful technique for building a data-driven, AI-powered customer journey map using readily available tools like Google AI Studio. You'll learn how to prime an AI model, feed it your marketing data, and generate insightful analyses and...
How to Assess Your AI Readiness: 5 Considerations for Businesses
Like any organizational change, bringing AI into your business also brings in fear. With over 20 years of experience in organizational behavior, product development, and team leadership, Katie Robbert, CEO of Trust Insights, will teach you how to assess your AI readiness with the framework you need to remove the fear and pain that comes...
Building the Data-Driven, AI-Powered Customer Journey
In this talk from the Independent College Bookstore Association, Trust Insights Chief Data Scientist Christopher Penn walks through how to build a data-driven customer journey using tools like Google Analytics. You'll learn the frameworks and processes for gathering meaningful data across every stage of the journey. We demonstrate how to leverage AI tools like ChatGPT...
Predictive Analytics for Tourism and Hospitality
In this talk from the Tourism Industry Association of Alberta, we dive into the transformative power of predictive analytics for the tourism industry, unveiling how it can shape the future of travel and tourism marketing. You'll discover the practical applications of predictive analytics, from forecasting travel trends to optimizing marketing strategies, and how these insights...
The Intelligence Revolution: Large Language Models and the End of Marketing As You Knew It
Transformational technologies used to occur once in a lifetime, but in the past two decades, we've been party to four: the Internet, the smartphone, social media, and now generative artificial intelligence. Of these, artificial intelligence stands as the most transformational. With the advent of large language models and generative AI, permanent, deep transformation is here....
Analytics, Data Science, and AI: The Data-Driven Stairway to Marketing Success
In this keynote talk and extended Q&A from SMPS 2022, TrustInsights.ai Chief Data Scientist Christopher Penn will walk attendees through the confusing maze of analytics technologies, data science, and artificial intelligence as they apply to marketing. We'll look at what's possible today, what's essential for every marketer, and what the future holds - and how...
Exploratory Data Analysis: The Missing Ingredient for AI at Heapcon 2022
Few things guarantee success with AI, but one thing guarantees failure: skipping exploratory data analysis. In this new talk from AI practitioner and TrustInsights.ai Chief Data Scientist Christopher Penn, you’ll learn how to increase the odds of success for any AI project, whether with a vendor or in-house. You’ll learn: What exploratory data analysis is...
Predictive Analytics and the Customer Experience
In this webinar from the MarketingProfs Friday Forum, Trust Insights CEO Katie Robbert explores using predictive analytics, data science, and machine learning to inform and guide the customer experience. Learn how data science and advanced statistical techniques can improve customer service, guide customer experience strategy, and improve overall customer satisfaction. Fill out the form to...
Exploratory Data Analysis: The Missing Ingredient for AI
Few things guarantee success with AI, but one thing guarantees failure: skipping exploratory data analysis. In this brand new, never before seen talk from AI practitioner and TrustInsights.ai Chief Data Scientist Christopher Penn, you'll learn how to increase the odds of success for any AI project, whether with a vendor or in-house. You'll learn: -...
How to Think About the New Google Analytics 4
Google Analytics 4 is Google's latest, most powerful, most confusing, most complex analytics offering yet. It can do wonders for your marketing, but only if you've figured out how to extract value from it. In this presentation from the 2021 MarketingProfs B2B Forum, Trust Insights Chief Data Scientist Christopher Penn reviews what's new in Google...
Fundamentals of Marketing Analytics
Marketing analytics delivers more ROI than social media and mobile marketing, but only if you make use of the data. In this talk from the ContentTech Summit 2021, Trust Insights Chief Data Scientist Christopher Penn reviews the fundamentals of marketing analytics, the marketing analytics maturity model, and how marketers should be thinking about their analytics...
What, Why, How: Foundations of B2B Marketing Analytics
What, Why, How: Foundations of B2B Marketing Analytics With the right B2B marketing analytics foundations, your B2B marketing will be set up for success. Without them, you’re building a business on quicksand at best. Join Trust Insights CEO Katie Robbert and Chief Data Scientist Christopher S. Penn to set yourself up to win in this...
Applications of AI for Inbound Marketing at IMF20
AI and machine learning are everywhere, and marketers are struggling with major questions like “What exactly is AI?” And “How will this impact my work?” In this talk by analytics expert, AI practitioner, and CEO of Trust Insights Katie Robbert, learn what AI is (and isn't), why you don't necessarily need to learn how to...
How to Use Natural Language Processing for Content Marketing
What is natural language processing (NLP)? Why does it matter to content marketers? How should marketers be thinking about using NLP to improve their content marketing results? In this talk by Trust Insights Chief Data Scientist Christopher Penn and MarketMuse co-founder Jeff Coyle, you'll learn: Why natural language processing matters to marketers A very, very...
Power Up Your LinkedIn Profile & Job Hunting Efforts
With the job market changing as fast as it has been, having an effective presence on LinkedIn has never been more important. Yet much of the advice about how to use LinkedIn ignores a critical fact: LinkedIn uses some of the most advanced AI in the world to govern what you see and experience on...
How AI is Changing Public Relations at PRXNE 2021
In this keynote address at PRSA Northeast's PRXNE conference, Trust Insights cofounder Christopher Penn walks through what AI is, why it matters, and how it's changing the marketing and communications landscape. You'll see stunning applications of natural language generation, how to prepare your company and career for AI, and what the future of marketing looks...
Is the Gram Doing It For You?
We're all familiar with the catchphrase "Doing it For the 'Gram" which folks tend to utter as they take a photo for their Instagram feed. We do a lot for the 'Gram as marketers producing social media content - photos, videos, albums, shows. The question we have to ask, as marketers, is... is the 'Gram...
Data Science 101 for Marketers: An IBM/TrustInsights Event
Data science is the hottest thing since sliced bread. LinkedIn has indicated that open job positions for data scientists is up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Join four-time 2021 IBM Champion and Trust Insights Chief Data Scientist Christopher Penn...
How To Build An Entire Year’s Content Marketing Calendar With Predictive Analytics
In this talk first delivered at the Agorapulse Social Success Summit, Trust Insights Chief Data Scientist Christopher Penn will walk you through: What predictive analytics is and isn't Why predictive analytics will eliminate the last minute "what should we post on social today/this week?" crunch that plagues marketing teams How predictive analytics works, with real...
5 Applications of AI For Content Marketers at CMC 2020
Artificial intelligence and machine learning are the buzzwords on every content marketer's mind, but what exactly is AI? In this keynote address, learn what AI is and isn’t, how to think about its application to your content marketing, 5 practical applications of AI (with examples for content marketing), how to prepare your business for AI,...
How to Deliver Reports and Demonstrate ROI for Agencies
Whether it's social media, digital marketing, Google Analytics, or sales, almost every agency does some kind of reporting. In this talk with TrustInsights.ai Chief Data Scientist Christopher Penn, you'll learn the SAINT reporting framework to improve the quality of your reports, how to properly train your staff to deliver value-added insights instead of puking data,...
Predictive Analytics for Marketers at MAICON 2019
Trust Insights CEO Katie Robbert shares key insights about the use of predictive analytics and time-series forecasting from the MAICON 2019 stage including: The different types of predictive analytics Time-series forecasting methods Examples of time-series forecasting from SEO, social media, email marketing, video marketing, advertising, and shopping trends Fill out this short form to obtain...
How To Build Better Analytics Dashboards and Reporting
Dashboards are one of the most popular, most requested, most common methods of reporting in marketing. Yet they're often unhelpful at best, outright bewildering at worst. What's the secret to creating a dashboard that's useful? In this session from MarketingProfs B2B Forum, Trust Insights cofounder Christopher Penn shares strategies, tactics, and examples of how to...
5 Applications of AI & ML for Marketing Campaigns #MTechSummit
Learn how artificial intelligence and machine learning can improve your content marketing, search engine optimization, customer service, product marketing, advertising and attribution. Fill out this short form to obtain all the session materials as they're posted, including video, audio, and slide deck, as well as access to the Google Data Studio dashboard templates shown in...
5 Practical Applications of AI For Content Marketers at CMWorld 2019
Trust Insights cofounder Christopher Penn shares key insights about the use of AI in practical applications for inbound marketing, including: Digital customer journey mapping Content importance assessment Accelerated analytics and better reporting Forecasting and predictive analytics Natural language processing Plus a look at the future of marketing and why AI may be the best thing...
5 Practical Applications of AI For Inbound Marketers
Trust Insights CEO Katie Robbert shares key insights about the use of AI in practical applications for inbound marketing, including: Digital customer journey mapping Content importance assessment Accelerated analytics and better reporting Forecasting and predictive analytics Natural language processing Fill out this short form to obtain all the session materials including a screencast of the...
5 Practical Applications of AI For Marketing Technology
Trust Insights cofounder and Chief Data Scientist Christopher Penn shares key insights about the use of AI in practical applications for marketing technology, including: Digital customer journey mapping Content importance assessment Accelerated analytics and better reporting Lead scoring Forecasting and predictive analytics Natural language processing Fill out this short form to obtain all the session...
How AI has Changed Marketing at MAICON 2019
Trust Insights cofounder Christopher Penn introduces key concepts for marketers to understand about how artificial intelligence is changing the marketing landscape, and what marketers need to do to prepare. In this conference keynote, you'll learn: The Journey to AI for companies The 5 ways your first AI projects will go wrong How to prepare for...
Data-Driven Customer Journey Mapping Keynote
Customer journeys are more than just funnels renamed. Understanding the customer journey and then mapping your marketing data to it are essentials for success in the modern era. In this keynote talk from Infoshare 2019, Trust Insights cofounder Christopher Penn walks through the 5-step process of becoming a data-driven marketer and building a data-driven customer...
Advanced Applications of AI in Content Marketing
In this session from the inaugural ContentTech Summit, Trust Insights cofounder Christopher Penn shows examples of current, practical, leading-edge content marketing applications of machine learning and artificial intelligence. You'll learn: Techniques such as text mining and vectorization to create more relevant content at faster speeds Key ethics and bias challenges facing marketers in machine learning...
Future of Machine Learning and AI : General Assembly Panel
In this expert panel discussion hosted by General Assembly, cofounder and CEO Katie Robbert joins other AI experts Matt Ritter of AthenaHealth and Sara Saperstein for an evening discussion about the future of machine learning and AI. They discuss the uses of AI today in various industries, challenges of current methods and processes, data governance,...
How AI is Changing Marketing Keynote
How is artificial intelligence and machine learning changing marketing? In this keynote speech from the Spark.me Conference, learn from Trust Insights cofounder Christopher S. Penn about the ways AI is changing marketing, including: Extracting insights from untapped data Finding competitive insights in data you already have, like SEO and social media data Ways to defend...
AI and the Future of Digital Marketing Keynote
In this keynote from the Fuse Digital Marketing Summit, Trust Insights cofounder Christopher Penn shares what marketers need to know about artificial intelligence and machine learning. What is AI? What can it solve - and what doesn't it do well? How should marketers prepare their companies and careers? How does AI play with data science,...
Cognitive Marketing: How AI is Changing Marketing Forever
Marketing's stakeholders are demanding better, faster, and cheaper of marketing departments everywhere. Yet, the speed of business and the accumulation of data makes traditional marketing less accurate, slower, and more expensive. How can marketing keep up? Only with the power of artificial intelligence. In this new presentation from cofounder Christopher Penn at the MinneFRAMA conference,...
Decode: Unlocking the Dark Data Behind Your Driver Recruitment Marketing
In this keynote talk from the Annual Recruitment and Retention Conference, Trust Insights Co-Founder and Data Scientist, Christopher Penn, will navigate you through understanding what dark data is, why it’s hurting your driver recruitment marketing, and how he partnered with the leading advertising agency in the industry to shine light on some of it. Learn...
AI and Analytics at MarketingProfs B2B Forum
What does the future hold for B2B analytics and AI? In the wake of massive change to the industry, new regulations in effect, and ever-increasing talent shortages, how will B2B companies adapt? In this session with Trust Insights co-founder and veteran marketing analytics practitioner, Christopher Penn, you’ll see where analytics is now and what the...
Advanced Content Data Mining-Webinar
As social media continues to be over-saturated with content, it’s become harder and harder to create branded content with a distribution process that actually delivers results. It’s time to become true experts in our own brand media—specifically when it comes to our data. What if we told you there’s more money to make from your...
How AI Will Change The Future of Content Marketing
Content marketing is one of the hottest areas of digital marketing, but content marketers are overwhelmed by demand. How will content marketers adapt and keep up with never-ending demands on their time and creativity? In this session by Trust Insights co-founder Christopher Penn, learn how AI will impact the future of content marketing. Key Takeaways...
How AI is Changing the Future of Sales
Trust Insights cofounder Christopher Penn keynoted the National Speakers Association Greater Los Angeles event recently to discuss how AI is changing the future of sales and what today's sales leaders need to know. You'll learn: What AI is and isn't What AI can and can't do in sales and marketing Common uses of AI for...
Predictive Analytics for INBOUND Marketers
Inbound marketing has gone from hype to the trough of despair and is now firmly on the plateau of productivity. Marketers of all stripes now incorporate multiple inbound and outbound digital channels, from social to SEO to email to ads as part of their digital marketing mix. What’s more, inbound marketing is one of the...
AI and the Future of Healthcare Keynote
The benefits of artificial intelligence - speed, accuracy, and automation of mundane tasks - take on new importance as patients demand the same levels of service and expectations from the healthcare industry as other consumer services. In this keynote from the Health:Further conference, Trust Insights co-founder Christopher Penn shares how today's commercially-available, immediately-applicable AI and...
Video SEO 101 Webinar on Demand
No one disputes that video is an essential part of content marketing today. According to the most recent Internet Minute statistics, YouTube users alone watch 4.3 million videos EVERY MINUTE. Netflix users watch 266,000 hours of video every minute. YouTube is commonly cited as the second largest search engine in the world, with users looking...
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