Almost every digital marketer is familiar with channel attribution. We use tools like Google Analytics, Hubspot, and Salesforce to tell us what channels are working. But this doesn’t answer a key, critical question: what CONTENT is working? In this brand new, never-before-seen talk, TrustInsights.ai Chief Data Scientist Christopher Penn walks you through a different kind of attribution: content attribution. Using data from tools like Google Analytics and social networks, you’ll learn:

– What content attribution is and is not
– Why content attribution isn’t included in today’s analytics tools out of the box
– How to implement content attribution for beginners, intermediate practitioners, and advanced content marketers