In this keynote talk from the Annual Recruitment and Retention Conference, Trust Insights Co-Founder and Data Scientist, Christopher Penn, will navigate you through understanding what dark data is, why it’s hurting your driver recruitment marketing, and how he partnered with the leading advertising agency in the industry to shine light on some of it. Learn marketing insights related to driver recruitment advertising today, including what you should be looking for each month in your data and advanced technologies that give you a competitive edge in the market.

In this new, never before seen presentation, you’ll learn:

• The power of AI – what it is, what it isn’t
• What recruitment problems are well-suited for AI to tackle
• The five core marketing recruiting tasks, with examples, that AI is being used to solve today
• A deep dive into what’s on an audience’s minds

Watch the entire session now and download session materials by completing this short form: