Google Analytics 4 is Google’s latest, most powerful, most confusing, most complex analytics offering yet. It can do wonders for your marketing, but only if you’ve figured out how to extract value from it. In this presentation from the 2021 MarketingProfs B2B Forum, Trust Insights Chief Data Scientist Christopher Penn reviews what’s new in Google Analytics 4, what considerations marketers should take when migrating, and how to set up for success.

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