How to Use Natural Language Processing for Content Marketing

What is natural language processing (NLP)? Why does it matter to content marketers? How should marketers be thinking about using NLP to improve their content marketing results? In this talk by Trust Insights Chief Data Scientist Christopher Penn and MarketMuse co-founder Jeff Coyle, you’ll learn:

Why natural language processing matters to marketers
A very, very brief history of NLP
How natural language processing works on text
Examples and case studies using NLP and text analytics
How to get started using NLP
How to deal with bias in machine learning and artificial intelligence data

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How to Use Natural Language Processing for Content Marketing

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