Our whitepapers examine problems that you might have in your business, and one potential way for you to solve those problems. Take a look at what’s possible:
Insider Insights: The Trust Insights 2025 Trends Report
What does the future hold? While there's no foolproof way to discern this, relying on real people and real conversations is a safe bet. In the Insider Insights: The Trust Insights 2025 Trends Report, you'll learn from thousands of conversations about marketing what the current state of marketing, SEO, content marketing, social media marketing, and...
Insider Insights: The Trust Insights AI Image Generation Prompt Guide
If you've ever struggled with AI image generation and getting generative AI to produce the image you want, struggle less with The Trust Insights AI Image Generation Prompt Guide! In this guide synthesized from over 100 different sources, Trust Insights pulled together the best starting prompts for AI image generation for five different platforms: ChatGPT/DALL-E...
The Unofficial LinkedIn Algorithm Guide for Marketers
If you’ve spent more than 5 minutes on LinkedIn, you’ve doubtlessly seen one or more “gurus” making claims that they’ve “hacked the LinkedIn algorithm” and if you only comment on their time-limited post, they’ll sell you the secret to boosting your performance on LinkedIn. In this totally unofficial guide to LinkedIn’s algorithm, we've boiled down...
2020 Data-Driven Marketing Trends Report
Start the new year off right with a look at 12 major data points about social media marketing, SEO, email marketing, public relations, and more in Trust Insights' 2020 Data-Driven Marketing Trends Report. In this report, you'll learn: Which major social network is best for brands and influencers When to schedule major marketing campaigns in...
The Generative AI Power Pack
Get all the Trust Insights generative AI cheat sheets in one bundle, the Trust Insights Generative AI Power Pack, updated as of September 2024! This kit includes: - The RACE Framework for basic prompt engineering - The PARE Framework for prompt engineering refinement - The TRIPS Framework for use case identification - The TRIPS Task...
The Custom GPT Red Teaming Kit
Enterprising AI enthusiasts and brands are rolling out OpenAI's Custom GPTs - specially-trained versions of ChatGPT - for commercial use. However, many of these Custom GPTs are poorly tested or untested, creating potential risks for both data security and reputation damage. How do you mitigate risks? Through the discipline of red teaming - attempting to...
The Woefully Incomplete Book of Generative AI
Artificial intelligence is transforming marketing as we know it. ChatGPT, DALL-E, and other generative AI tools allow marketers to create content faster, generate ideas instantly, and optimize campaigns like never before. But how exactly should you be using these new technologies? Read The Woefully Incomplete Book of Generative AI! This ever-in-progress eBook reveals most of...
12 Days of Data: A Look At Marketing Data from 2022
Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take into...
The Data-Driven Marketer’s Essential Planning Guide for 2024
The Data-Driven Marketer's Essential Planning Guide for 2024 Wouldn't it be great to know when your audience is paying attention, and when they're literally checked out? With that knowledge, wouldn't you schedule campaigns for when they're around and avoid big spends when no one's at their desks? In The Data-Driven Marketer's Essential Planning Guide for...
How to Identify TikTok Influencers
TikTok has become one of the largest social networks, a contender for massive attention and ad budgets. Since its introduction in 2017, it has soared to over a billion monthly users; in 2021, Cloudflare ranked TikTok as the most popular website of the year, ahead of Google. So popular is TikTok that companies like Facebook...
Powering Customer Experience with Predictive Analytics – Free WhitePaper
How much time do marketers spend planning, talking, thinking, dreaming, wondering - and not actually doing? Too much time. It can be overwhelming to know what the right move is, especially when money and metrics are involved. You don’t want to waste money, you don’t want to waste your time, and you don’t want to fail...
2019 Mid-Year Key Marketing Trends Forecast
If there’s one thing people love doing, it’s prognosticating about what the future will bring. What will the future hold, what trends should we be watching, and what should we do to prepare? Fellow marketing technologist Scott Brinker recently pointed out that a number of trend predictions come across as awfully self-serving: Am I too...
Fixing LinkedIn Sharing Counts with Machine Learning
Missing data is the bane of every industry and profession that aspires to be data-driven. Few things are worse, however, than having data and then having access to the data revoked by a third party. This is the situation that content marketers find themselves in today as social networks restrict more and more access...
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