Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take into 2023. Sit up, get your coffee ready, and let’s celebrate some data and look forward all that 2023 has to offer. In this book, you’ll find all 12 days, slightly reformatted but otherwise as presented. We hope you find it helpful and useful in your work in 2023 and maybe beyond.

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