If you’ve spent more than 5 minutes on LinkedIn, you’ve doubtlessly seen one or more “gurus” making claims that they’ve “hacked the LinkedIn algorithm” and if you only comment on their time-limited post, they’ll sell you the secret to boosting your performance on LinkedIn.

In this totally unofficial guide to LinkedIn’s algorithm, we’ve boiled down dozens of LinkedIn engineering articles and papers to distill out how LinkedIn works, how it evaluates your content step by step, and what you should do to improve your chances of being seen.

After the walkthrough, there’s a step-by-step LinkedIn creator checklist that you can use or delegate to your social media creators to ensure they’re following practices that LinkedIn’s systems will appreciate, and after that a list of original sources for you to review.

This guide was last updated based on new information from LinkedIn on November 15, 2024.

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