In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows. Each show offers video, audio, and a transcript so you can enjoy it in the format that works best for you.

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Recent Episodes of In-Ear Insights

• In-Ear Insights: Reviewing AI Data Privacy Basics
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI data privacy and how AI companies use your data, especially with free versions. You will learn how to approach terms of service agreements. You will understand the real risks to your privacy when inputting sensitive information. You will discover how ...
• In-Ear Insights: How to Identify and Mitigate Bias in AI
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle an issue of bias in generative AI, including identifying it, coming up with strategies to mitigate it, and proactively guarding against it. See a real-world example of how generative AI completely cut Katie out of an episode summary of the podcast ...
• So What? A live recording of Marketing Over Coffee
  So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about project management and the software development lifecycle, with a special live recording ...
• In-Ear Insights: AI News is Drowning Out Important Other News
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how the nonstop AI hype has buried crucial marketing updates and what you can do about it. You’ll learn why even Google quietly launched a powerful free tool that almost no one noticed. You’ll discover how much of your analytics data ...
• In-Ear Insights: Everything Wrong with Vibe Coding and How to Fix It
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the pitfalls and best practices of “vibe coding” with generative AI. You will discover why merely letting AI write code creates significant risks. You will learn essential strategies for defining robust requirements and implementing critical testing. You will understand how to integrate ...
• In-Ear Insights: How to Improve Martech ROI with Generative AI
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to unlock hidden value and maximize martech ROI from your existing technology using AI-powered “manuals on demand.” You will discover how targeted AI research can reveal unused features in your current software, transforming your existing tools into powerful solutions. You ...
• In-Ear Insights: Generative AI Strategy and Integration Mail Bag
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss critical questions about integrating AI into marketing. You will learn how to prepare your data for AI to avoid costly errors. You will discover strategies to communicate the strategic importance of AI to your executive team. You will understand which AI ...
• In-Ear Insights: Artisanal vs AI in Content Marketing
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving perception and powerful benefits of using generative AI in your content creation. How should we think about AI in content marketing? You’ll discover why embracing generative AI is not cheating, but a strategic way to elevate your content. You’ll learn ...
• So What? Summer Makeover Series: Podcast Bonus Content
  So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to create valuable podcast bonus content to monetize your show and keep your audience ...
• In-Ear Insights: The Generative AI Sophomore Slump, Part 2
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to break free from the AI sophomore slump. You’ll learn why many companies stall after early AI wins. You’ll discover practical ways to evolve your AI use from simple experimentation to robust solutions. You’ll understand how to apply strategic frameworks ...
• So What? Summer Makeover Series: Podcast Transcription Automation
  So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to approach podcast transcription automation to save time and reclaim your content archive. Discover ...
• In-Ear Insights: The Generative AI Sophomore Slump, Part 1
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the generative AI sophomore slump. You will discover why so many businesses are stuck at the same level of AI adoption they were two years ago. You will learn how anchoring to initial perceptions and a lack of awareness about current AI ...
• In-Ear Insights: How Generative AI Reasoning Models Work
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the Apple AI paper and critical lessons for effective prompting, plus a deep dive into reasoning models. You’ll learn what reasoning models are and why they sometimes struggle with complex tasks, especially when dealing with contradictory information. You’ll discover crucial insights about ...
• In-Ear Insights: The AI-Ready Marketing Strategy Kit
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their new AI-Ready Marketing Strategy Kit. You’ll understand how to assess your organization’s preparedness for artificial intelligence. You’ll learn to measure the return on your AI initiatives, uncovering both efficiency and growth opportunities. You’ll gain clarity on improving data quality and ...
• In-Ear Insights: Should You Hire An AI Expert?
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical considerations when deciding whether to hire an external AI expert or develop internal AI capabilities. You’ll learn why it is essential to first define your organization’s specific AI needs and goals before seeking any AI expertise. You’ll discover the diverse ...
• In-Ear Insights: Navigating Terrible Leadership and the AI Career Threat
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss troubling new trends in leadership and how you can navigate an increasingly demanding work environment. You’ll learn to identify the difference between tough business decisions and terrible leadership tactics. You’ll discover practical strategies to document issues and set healthy boundaries with difficult ...
• In-Ear Insights: No Code AI Solutions Doesn’t Mean No Work
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial difference between ‘no code AI solutions’ and ‘no work’ when using AI tools. You’ll grasp why seeking easy no-code solutions often leads to mediocre AI outcomes. You’ll learn the vital role critical thinking plays in getting powerful results from generative ...
• In-Ear Insights: Codependency on Generative AI & ChatGPT
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss codependency on generative AI and the growing risks of over-relying on generative AI tools like ChatGPT. You’ll discover the hidden dangers when asking AI for advice, especially concerning health, finance, or legal matters. You’ll learn why AI’s helpful answers aren’t always truthful ...
• In-Ear Insights: Generative AI Transformation vs. Optimization
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance of ...
• In-Ear Insights: The Problem with Buyer Personas
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the problem with buyer personas and how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal customer profiles and buyer personas—and why using both transforms your strategy. You’ll discover how to ethically leverage AI and ...

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